CTRL ALT PLAY

Innovation:Lab prototype event

Presented by Innovation:Lab, this prototype event explored the intersection of technology, performing arts, and science. Spread across three venues in Utrecht-Oost, it invited audiences to take part in hands-on experiments, live performances, and open conversations.

About CTRL ALT PLAY 2024

CTRL+ALT+PLAY returned with a bold mix of technology, performance, and science across three Utrecht venues. Highlights included Pulse, where AI translated a dancer’s emotions into live visuals, and The Last Chapters, an immersive headphone experience by URLAND. Audiences explored interactive installations, live demos, and artist talks throughout the day. General admission offered access to continuous programming, while select shows required tickets. The event deepened its mission to experiment, engage, and blur boundaries between audience and art.

Outcome

CTRL+ALT+PLAY sparked meaningful interaction, with audiences actively engaging in performances, installations, and conversations. The event drew a diverse crowd, including tech enthusiasts, artists, students, and curious locals new to our network. These shared moments created unexpected connections and opened space for dialogue across disciplines and backgrounds. More than just a showcase, CTRL+ALT+PLAY became a catalyst for growing a broader, more connected creative community.

About the Technology

CTRL+ALT+PLAY 2024 showcased AI-driven visuals, motion capture, and immersive audio to deepen audience engagement. The program featured experiments with robotics, object tracking, VR, and more—turning visitors into active participants in tech-art exploration.

Partners

“Building a prototype in our lab? You can rent the space for your own project.”

InnovationLab � Sankofa - 2

Technical Deepdive - 3 day Workshop

In this three-day workshop, we dive in your technology of choice. This can be f.e. VR, XR, AI, Sound, and more. We provide a tailored session focused on that field.

Discover our trainingprograms

Whether you're a maker, a collective, or an organization, we, together with our community of experts, can set up tailored training, workshops, and masterclasses to help you explore creative technology, artistic processes, and experimentation.

We also offer tailor-made one-on-one sessions with experts, where you can level up your project, tackle challenges, and push your ideas further.

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We come across many challenges and gain valuable knowledge along the way—knowledge we want to share with you. Sign up for IN:Sights and stay ahead with the latest in creative technology and artistic innovation!